Voiceover led animated video for the EU, on the ability of technology to unify information.
Above: Animation helping to simplify a topic.
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EU Commission Brief
The European Commission needed to explain the benefits of ‘interoperability’. Broadly speaking this involves using the revolution in digital technology to best advantage throughout every administrative department within the EU.
Needless to say successful implementation of ‘interoperability’ saves money and provides a better service etc The successful roll out of the initiative would also have to be aware of each nations concerns.
Through a series of meeting in Brussels we worked with the EU Commission to learn the challenges faced within the different departments and countries.
While we couldn’t hope to address each of the specific issues we had to create a one size fits all production to highlight the topic. This would then be rolled out in 26 languages.
A voice over led animation was decided upon as the ideal medium to showcase the challenges. The ‘Southpark’ style of animation was settled upon by all parties as it was familiar, friendly and accessible.
Initially a voiceover script was produced. Right from the start the script had to be translatable into the 26 languages. Once the script was approved a storyboard was produced to ‘live’ underneath it. This storyboard went through eight iterations before sign off by all parties.
Production of the final animation was pretty straightforward once the storyboard had been agreed. We dabbled with ‘Harmony’ before settling on ‘After Effects’ as our preferred animation program.
Sign off on the final animation was very quick, but the subsequent translation and subtitling and re timing of the animation of the final 26 videos did present some logistical challenges.
The animations were all included as part of the 2017 Europe wide ‘interoperability’ PR initiative. The animations were shown via websites and social media and formed the central plank of EU policy on the topic.